123LogAnalyzer contains a unique system of filters that allow you to drill down and really get to grips with your web log data.
These filters allow you to isolate, separate and exclude different sets of data, giving the user the ability to focus only on the relevant information, without it being hidden by "general information".
Examples of usage include calculating the effectiveness of an online marketing campaign, finding out how search engine promotion increases your web site's traffic, tracking visitors from specific countries or regions, tracking visitors who accessed specific web pages/files on your web site... and much more!
You have the power to find out anything that happens on your web site!
What other log analysis software CANNOT do
Some other log analysis applications (even the more expensive ones) claim to have "filters". But using their filters only gives you basic traffic information on specific pages, but can not tell you other aspects of the visitor's behaviour.
123LogAnalyzer's filters let you perform an in depth analysis of your visitors, critical for a successful online marketing strategy.
For example, let's suppose that you ran an ad campaign, and generated a lot of traffic to the "SpecialOffer" page of your web site. By using other software's filters, you can easily learn the number of hits to both your "SpecialOffer" page and your "OrderNow" page, but these two numbers are not related and they cannot tell you anything about the visitors' behaviour. By using a 123LogAnalyzer page filter on the "SpecialOffer" page, you can see the whole picture of these visitor's actions.
You can see how many of them also visited "OrderNow" page, how many of them left after only viewing the "SpecialOffer" page, how long they stayed on your "SpecialOffer" page, how many of them also viewed other pages on your web site, how many of them came from the United States, how many of them are from Canada, how they are navigated through your web site... and much, much more. If you want to know something, 123LogAnalyzer can help you find it!
Pre-made 123LogAnalyzer Filters
Here's a collection of 123LogAnalyzer filter files that allow you to include or exclude specific hits or visitors in the web site traffic reports. You can download these filters to your computer and use it directly in 123LogAnalyzer. You can also use 123LogAnalyzer or a text editor to make changes to the filter files.
If you are using a command line version of 123LogAnalyzer and need to generate filter files, you can use our
123LogAnalyzer filter maker tool to create a filter file.
- Exclude visitors from local IP addresses(192.168.*.*)
Sometimes you may not want 123LogAnalyzer to show the visits from your company's internal LAN, so you can use a filter to exclude these visits. Use this filter to exclude visitors from a range of local IP addresses 192.168.*.*.
- Show the visits coming from the Massachusetts Institute of Technology(MIT)
To track visits only from Massachusetts Institute of Technology(MIT), we use the MIT IP range 18.104.22.168 - 22.214.171.124 in this filter. You can modify this filter file to set any IP range you wish to include.
- Only show the visits on "/MyProduct/" directory
Sometimes you may only want to track visits to a specific directory (or directories) on your web site. To track visits to a specific directory "/MyProduct/", we use a page/file filter in this file.
- Show the visits coming from the Yahoo and Google search engines.
To track visits only from Yahoo and Google search engines, we use a referrer filter in this file.
- Show the visitors who first saw your "SpecialOffer.htm" page, then also viewed the "Order.htm" page
Suppose you ran an online ad campaign and drove a lot of visitors to see your "SpecialOffer.htm" page. You may also want to see how many of them then viewed your order page "Order.htm", and what else they viewed. Here we can use an entry page filter together with a page filter to achieve this goal.
You can make your own filter combinations and see the result of your web marketing campaigns with the
123LogAnalyzer filter maker tool.
- Show the visitors who came from the Yahoo search engine, and then viewed the "Order.htm" page
Suppose you have a lot of visitors coming from the Yahoo search engine. You may also want to see how many of them viewed your order page "Order.htm", and what else they may have viewed within your site. Here we can use a referrer filter together with a page filter to achieve this goal.
- Show the visitors who came from the Overture PayPerClick search engine.
Suppose you bought some PPC keywords on Overture, and you followed Overture's guide and set up your tracking url to "http://www.yoursite.com/home/index.html?source=overture". Now you want to see the performance of these PPC listings. A 123LogAnalyzer page filter can easily do this job.
- Show the visitors who came on weekends
Want to know how visitors view your web site on weekends? Use this filter and you will see the picture.
- Show the visits coming from Europe and Asia
To track visits only from Europe and Asia, we can use a country filter in this file.
You can make your own country filter file with 123LogAnalyzer filter maker tool.
- Exclude non-human visits on my web site
Use this filter to exclude some spider/robot hits on your web site. Some famous web spiders are: GoogleBot, Slurp, Scooter...
- Show the non-US visitors who viewed your "TopSecret.htm" page
By combining a country filter with a page/file filter, you can find out how many non-US visitors viewed your "TopSecret.htm" page
If you want to create a filter which is not in the above list, you can use 123LogAnalyzer Windows version or this
123LogAnalyzer filter maker tool to create your own. By combining the filters,
you can make 123LogAnalyzer even more powerful. If you still find it
difficult to create the filter you want, please send email to Support@123loganalyzer.com
and let us help you.
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